Why Cellini?

The Rolex Cellini collection is named after the renowned Italian goldsmith and sculptor Benvenuto Cellini, celebrating his craftsmanship and elegant lines. This choice perfectly reflects the essence of the collection, which is distinguished by its refinement and the use of precious materials such as gold and gemstones.

Benvenuto Cellini

René-Paul Jeanneret, Rolex Marketing Director, played a crucial role in the introduction of the Cellini collection. Jeanneret revolutionized the perception of Rolex watches, pushing for the creation of watches intended for a variety of occasions, thus pioneering the concept of the "tool watch." Unlike other Rolex lines, Cellini watches often do not feature the typical Oyster case with a screw-down crown and case back, as water resistance was not a priority. This allowed for a greater emphasis on sophisticated design and the use of luxurious materials.

René-Paul Jeannere (ph: lepetitpoussoir.fr)

The 1970s marked a stylistic expansion for the Cellini collection, incorporating bold and distinctive designs. During this period, Rolex collaborated with notable designers, including Gérald Genta, known for his contribution to the design of the 1963 Rolex King Midas, a bold and modern solid gold model.

Gèrlad Genta – Rolex Cellini Midas